Box Office Smash: Impressions

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Facebook 

Considering the option to comment and interact with other users, Facebook gives businesses the opportunity to network and build relationships.

Facebook followers - 5

Engage - Posts that encourage followers to share their thoughts and options

Percentage of engaging, entertaining, and informative
Facebook posts for Box Office Smash

Entertain - Posts that are specific to one's business and would reach followers expectation of a business's social media platform

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Inform - Posts that update followers on current events, and information
pertaining to their business

Twitter

Twitter allows businesses to quickly update their followers in 140 characters or less.

Twitter followers - 6
Total tweet impressions - 2,295
Total profile visits - 379
Top tweet -

"Need to pee during a movie? @RunPee can tell you the best time - check our their app! https://t.co/atdj5vrHLX"



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Blogger

For my business Blogger was a platform where followers could find any and all information on my business or be navigated to my other social media platforms.

Total page views - 451
Top post - We Thought You'd Look There
Top Audience - United State

Every Film Has a Finale

This will be my final blog post on behalf of Box Office Smash. A lot...a lot of work has gone into the creation, theme, and parallelism of my business's social media campaigns. Although, when I look back through every post, tweet, and photo I can't help but be proud of the work I put into the company personalized, and assigned to me thirteen weeks ago.

Character Captain Jack Sparrow motions goodbye
in the film Pirates of the Caribbean
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When first introduced to Laurie Boettcher’s Social Media Marketing course I expected it to be a breeze. I use social media on a daily basis, how hard can it be? If this hadn’t been my first experience with Laurie, that would not have been the case. This class has proven to be one of my most difficult courses out of the Marketing Communications program at Chippewa Valley Technical College thus far - yet the most rewarding as well. One can learn an endless amount of information about social media once they realize it is much more than for personal use. If I ever have the opportunity to run a social media campaign for a real company, I would be thrilled.

Throughout this course I was reintroduced to social media platforms such as, Facebook, Twitter (Vine), Instagram, Pinterest, and YouTube. Except this time around it was from a business’s standpoint where I learned not just how to properly reach my fictional business’s target markets but how to construct posts and images as well. I also experienced SoundCloud, Blogger, and Jing for the first time. 

Businesses need a social media platform where consumers can find every bit of information they need. Information like how they can reach the company’s other forms of social media, and also read personalized, in depth postings. For my company this was Blogger. If I were to continue my social media use for Box Office Smash I would focus on Blogger, Facebook, and Twitter.  The one change I would make to my platform would be using Pinterest instead of Instagram. Although, Instagram held its’ benefits, I believe I could have better reached my target market through the use of Pinterest boards and posts.

The Breakfast Club
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Overall, this class was an experience I wouldn't give for anything else.

 

Sincerely yours,

Box Office Smash

 

 

We’ve all Been There

We’ve all been there. Once it breeches the barricades of our minds, the thought remains.

What movie have I seen them in before? You know the feeling well.  As you're beginning a film, a familiar actor, or actress appears on your screen. Except you can't quite remember where you know them from. It’s at the tip of your tongue, but usually without the external help from sites like IMDb, and *Flixter the actor or actress’s name is impossible to remember.

Character Ron Swanson expresses his confusion
in the classic television series, Parks and Recreation.
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As movie lovers we appreciate our fans' joy for films and the history that comes with them. But, everyone needs a little refresher from the experts. With that BOS is excited to introduce our new app, "BOS Movie Lovers".


BOS Movie Lovers app logo

The app includes basic features such as showtimes for movies released to theaters in your area, brief film summaries, and Rotten Tomatoes ratings/reviews. What sets us apart from other movie fanatic apps, is our face recognition technology.  With this ground breaking feature users are able to simply take a photo of an actor, or actress during a film when their name, or their film history escapes them. Through Box Office Smash's partnership with IMDb, the face recognition then brings up not only the actor, or actresses name, but also their filmography. No more headaches during our favorite movies.

We're thrilled for the release of this new app, and encourage you to download it. We highly recommend it to our movie lovers: either serious or simply dabbling in motion picture history, summary and actor/actress biography.

*Box Office Smash recently released a website tutorial for the helpful online site Flixter. Follow the link in their site name, or watch the tutorial here ---> http://screencast.com/t/Ox63D2gkM.

Even the Stars Do It

Box Office Smash is thrilled how well our new poster campaign in going over with movie lovers everywhere. 

The Revenant Newly Released Poster Campaign - Split View
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Inspired by true events, The Revenant follows the 1823 story of fur trapper Hugh Glass (DiCaprio) who is mauled by a bear while hunting in what will become the Dakota Territory. His companions rob him, murder his young half-Native American son, and leave him to die, but he survives and sets out on a 200-mile trek to get revenge on the men who betrayed him and find the man (Hardy) who killed his son.

Although the director Alejandro G. Inarritu has received some grief for putting his cast through a living hell, the movie has huge potential to be epic and Oscar-worthy. If you’re curious on how the 'Birdman' director Alejandro G. Inarritu responded to critics of his ambitious methods check out the original article in the July 31 issue of The Hollywood Reporter magazine.

The Revenant is set to release January 8^th, 2015. While BOS would love for you to check out our newly released poster campaign and support The Revenant, we would also like you to use DiCaprio, and Hardy’s beards to inspire your involvement in Movember activates. 

The Revenant
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No shave November is much more than men growing out their beards and mustaches, but a unique way to raise cancer awareness. The well-known tradition is actually organized through a web-based, non-profit organization devoted to growing cancer awareness and raising funds to support cancer prevention, research, and education. Check out their website, and help the cause at www.no-shave.org. You may not be able to perfect your beards as the cast of The Revenant have, but every whisker counts.

Why the 90s were Hella Fly

First and foremost an apology is in order pertaining to our late blog post.  BOS staff and I were busy at work helping with the organization of Cami Dahl’s personalized Halloween party.  As you know, Cami is the event coordinator for Empower Events; a company that values the empowerment of their customers. Check out her blog here.  It stands to say that Cami needed a break from planning. So, after winning our drawing (announced through last weeks’ blog post, and our newly introduced vine account) BOS and our personal interior designer, Jamie Hanson, took care of every aspect of Cami’s Halloween bash.  Which coincidentally, held a 90s film theme.

The costumes featured at Cami’s grand Halloween event this past Saturday has inspired me to focus on 90s films for this week’s blog post.  If you haven’t already had the chance to check out Box Office Smash’s first official commercial, you can check it out on our YouTube  channel.  The commercial focuses on our slogan, “Every scene, in one moment” through a montage of our favorite late 80s, early 90s classics.

What Made the 90s Stand Out

BOS is in no belittling the art that has been created preceding or following the 90’s, but here are the top three things we believe that made movies in the 90’s stand out.

1.  The Slag - The 90s were full of great catchphrases (“Wassup”) and the popularization of a previously unknown dialect

2.   The Fashion – The 90s promoted function over fashion. High-waisted ripped jeans, bike shorts when walking, windbreakers, bandannas, and combat boots; 90s clothes were more than style statements, they were also really comfortable.

3.  The Unforgettable Romances – Titanic, Clueless, 10 Things I Hate About You … must I go on?

10 Things I Hate About You
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The 70s was an era of groundbreaking creativity, the 80s saw the advent of the blockbuster, but the 90s saw a little of both, resulting in a perfect mix of big-budget blockbusters, and quirky, inventive cult hits.

History of Horror

Let’s follow horror to its’ roots. The history of horror is a vast and probably a foolish thing to take on.  As I said last month, horror is somewhat unique among the film genres.

As we look at how the horror genre has changed over time, we must not think of its’ history as something under strict guidelines. New films borrow from old films creating a constant remix of subgenres and new practices to make something for modern movie lovers - such as yourselves. 

Faces of Horror
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So who did the first horror films borrow from? Monsters, murderers, demons and beasts have been around forever.  Ghost stories have been told around camp fires since we learned how to talk. But the roots of horror films were based off of Gothic Horror.  This type of writing was developed by writers in both Great Britain and the United States.  The Gothic part of the name refers to the buildings that these stories took place.  Imagine old castles on dark and stormy nights surrounded by gloomy forests, dungeons and secret passage ways.  The perfect beginning to any horror film. 

Preview of Poster Selection
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In 1896 Georges Méliès created what is considered to be the first horror film ever made.  Check out a segment of the "The Manor of the Devil" – if you dare. *Witch cackling* Although, this film was one of its' kind at the time, horror films made a break through when they learned how to scream. Sound transformed the cinema in the 1920's.  Your favorite horror films wouldn't be the same without sound.  From there horror movies went on to be divided into sex, psychology, and gore.  While the first horror films to present day slashers can be divided into these categories, a horror film still has the potential to swoon movie lovers. 

Don't Forget

This week BOS is holding a sale on our stock of vintage horror film posters.  Our friends at allposter will be helping us out with the sales process. Follow the link and find your favorite classic horror film poster – the selection is endless. All proceeds will go towards the winner of our Jamie Hanson Halloween party makeover drawing. Not sure what that means? Then you didn’t get a change to listen to Box Office Smash’s fist official podcast. Check it out here à https://soundcloud.com/bosmash/halloween_drawing. Follow the instructions in the podcast to be entered into a drawing to work with our personal interior designer Jamie Hanson this Halloween.  The winner will be announced through Facebook and Twitter October 30^th, so don’t forget to check in throughout the week. 

Five Movies That Scared You Senseless

In the early years of Box Office Smash, management veered away from producing suspense and horror film poster campaigns. These types of films bring an entirely different arrangement of challenges to creative minds. The choice to focus on the sheer fear, suspense, or plot build in the poster of a horror movie can alter box office sales drastically. Whereas, other films reel in movie lovers through the promise of action, love, comedy etc. horror films have just that - horror. But, BOS finally took the plunge into this elusive genre with the 1982 film Poltergeist. The poster was so wildly popular, BOS finally arranged for a horror genre to be introduced as a department.

My grandfather was the mastermind behind the poster himself, and it was one of my mother's favorite horror movies. Considering this, I watched Poltergeist at a young age and it scared me enough I was not able to sleep in my own bed for weeks. So, with October and my first encounter with a horror film in mind, I would like to dedicate this blog post to the top five movies that scared me senseless growing up.  With the help of our friends at Rotten Tomatoes, I'll provide you with a second opinion on the general quality of the movies as well.

Number One: Poltergeist

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Poltergeist

Rotten Tomatoes Rating: 88%

The film revolves around a normal family whose house is built on a Native American burial ground and the spirits become upset.

Number Two: When a Stranger Calls

Rotten Tomatoes Rating: 9%

A babysitter is left alone with the kids in a house in a remote location. A stranger calls.

Number Three: The Fourth Kind

Rotten Tomatoes Rating: 19%

The Fourth Kind follows a psychotherapist’s videotaped sessions with her patients that offer the most compelling evidence of alien abduction ever documented.

Number Four: Misery 

Rotten Tomatoes Rating: 89%

A writer is in a car accident, and thankfully the person who rescues him turns out to be a former nurse ... and huge fan.

Number Five: Sinister

Rotten Tomatoes Rating: 62%

A true crime novelist who discovers a box of mysterious, disturbing home movies that plunge his family into a nightmarish experience of supernatural horror.

These films are not organized weighing one film more frightening than another because each held their own significance when I first viewed them.  As movie lovers yourself, I hope that you will be able to revisit at least one of these films this October season.  Follow the link in each movie title for a Rotten Tomatoes' review. Don't take them personal - they mean well. 

We Thought You'd Look There

In blatant terms a movie poster is an advertisement; they take the most memorable and important pieces of a film and form them into something a consumer can easily recall. 

What I'd like to focus on today is how we as consumers read a movie poster. Not just the text, but how we interpret the images and shapes a poster consists of. Our eyes naturally follow the content through its' alignment and structure on the page.  

Poster layout example
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As a company whose main goal is to create a lasting image of specific movies for consumers solely through a handful of posters, we are very knowledgeable in this area. We have to (and do) know where you look first in a poster. We position profiles of famous actors and actresses, dramatic scenes, and shocking images where we know they will best reach our target market. 

There are tens of different ways to layout an advertisement - similarly with movie posters.  The most common type of layout used in movie posters is coincidentally tilted "poster layout" or "big picture layout". This layout shows a single, large illustration that dominates the space with minimal text and a logo or signature. It emphasizes importance to the main visual. Simple, yet grabbing.  

The "silhouette layout" is a concept less used in the movie poster industry, but can prove to be just as effective. It deals with all design elements being clustered together to create a recognizable shape, and can be seen by one solid color. This emphasizes the shape of product or in this case movie characters.—

Silhouette layout example
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I would love to share with you an example of every possible movie poster layout, but if you are interested in finding more you'll have to stop by our newly introduced Instagram account.  

Breast Cancer Ribbon
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Lastly, this month we are starting an exciting project to help raise money for breast cancer awareness. The Breast Cancer Awareness Foundation has reached out to BOS to create a poster for their ongoing fundraising campaign. We are eager to begin this project but need your help.  As Box Office Smash fans and followers we would love for you to submit either a drawing, photo, or graphic design of a breast cancer ribbon. With these images BOS will create a mosaic forming a breast cancer ribbon to feature in the poster campaign. The poster not only has potential to reach thousands of people, but for every ribbon submission we receive, BOS will donate $.50 to the Breast Cancer Awareness foundation. Box Office Smash believes in pink.  We believe tomorrow is another day, and we believe in miracles.  Every submission helps.  If you're interested send your design to cvtcmarissa@gmail.com. 

Now You Don't

As you may know Box Office Smash was responsible for the original Now You See Me poster campaign.  With the soon approaching 2016 movie release of Now You See Me: The Second Act we have taken to the drawing boards for creative planning.

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Main poster concept for original Now You See Me campaign

                                                             - Spoiler Alert -
For those of you who had the pleasure to indulge in the first film (Now You See Me) you would remember making the realization that Dylan had been responsible for bringing the Four Horsemen together all along.

We find out that Dylan was the magician's son. After his father's accident, he takes on a new persona to avenge his father. He targeted Tressler’s insurance company and the French bank because they both denied his family any benefits after the accident.




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Dylan being reviled for beginning the Four Horsemen

Now You See Me: The Second Act continues our story one year after the Four Horsemen had outwit the FBI and won the public's attention with their mind-bending demonstrations. They resurface only to find themselves face to face with a new enemy who enlists them to pull off their most dangerous heist yet.




We have constructed the following concept to help announce the updated and exciting cast list for The Second Act. Any further creative ideas for the complete campaign cannot be released until the film industry allows.

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Mock poster for cast release

Daniel Radcliffe
Lizzy Caplan
Morgan Freeman
Dave Franco
Isla Fisher
Jesse Eisenberg
Woody Harrelson
Mark Ruffalo
Michael Caine


What I can share is that we will be featuring a beautiful vehicle in one poster of our lineup for Now You See Me: The Second Act.  Our friends at Monocle Luxury Motors recently featured the Dodge Challenger SRT Hellcat as the number one luxury vehicle to keep our eyes on this fall.  Quoting the blog author Rob the SRT Hellcat holds, "a top speed of 199 MPH this is one wild ride. Available in 11 colors, this is a car that will make everyone in your neighborhood envious of you."

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Dodge Challenger SRT Hellcat

Although available in eleven colors, we will be featuring a black Dodge Challenger SRT Hellcat. If you are interested in this prestigious vehicle Monocle Motors will be opening sales to a limited number.  Check out their blog at monoclemotors.blogspot.com.

 



Behind the Scenes

Welcome back, 

This past week I had the opportunity to snap a few photos of our work area here at Box Office Smash. I'm excited to take this post and share with you our culture, and the mood we hope to invoke to each and every one of our employees. 

Every business we partner with brings a new movie with a new mood that has its' own way of being properly conveyed. You may be surprised to find out that our employees are broken up my genre of movie they are best at channeling. Although, we are continuously meeting as a complete BOS team to update each other on our current endeavors, each segment of the company flourishes their creativity in a personalized office. 

In 2012, Box Office Smash partnered with HOMEPOLISH to build each of our top employees their perfect think tank. Please, discover there website as we have - https://www.homepolish.com/ They not only create offices, but will inspire your homes. 

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This is where some our best children's film posters have been created.

Of course we cannot provide this creative opportunity to every employee, and at times a group thinks more clearly then a single person.  

https://www.homepolish.com/portfolio/fueled-east-wing
BOS main

Our main space has allowed Box Office Smash to keep a little of the old, but with a splash of new. Considering our company has been around since the 1980's and is still flourishing this is completely fitting. 

It is vital to BOS, and to our customers that we uphold our original customs and values from which Box Office Smash was founded. But, in order to create the memorable poster campaigns we are know for constant advancement and development is necessary.

https://www.homepolish.com/portfolio/fueled-east-wing
BOS main

I hope you have enjoyed a peek behind the scenes at Box Office Smash headquarters - and for those of you who have sent an RSVP for our upcoming open house we shall see you soon.

Don't forget to keep an eye out on our newly added twitter account this week.

Good evening. 

Smashing News

Hello all,

Welcome to Box Office Smash.  I am excited that word has spread so quickly about our up and coming blog.  With that I am eager to share information about a soon to come event.

I would like to personally invite you to an open house hosted at BOS headquarters.  As a company that highly values cinematic entertainment we hold a home movie theater within our offices.  Although the facility is usually utilized by BOS employees for business and pleasure, this event is just for you – our fans and supporters.

https://www.homepolish.com/portfolio/fueled-east-wing
Snacks of course, will be provided

For the evening we will be indulging in a movie – a movie not yet seen by the public eye.  The title of the movie will stay a surprise until the day of the event; because, after the viewing everyone will be offered the chance to participate in designing a poster for the film.  At the completion of everyone’s designs some of my best staff and I will sit down to choose a design concept to run with for the film's poster campaign.  Exciting right?

I understand that BOS’s fan base is all throughout the United States and World.  This is why I am letting you know as much in advance as possible about this exclusive event.  Although, there will be plenty of time to plan for our open house, spots are limited.  So, if you are interested save your spot today.

http://www.houzz.com/photos/traditional/theatre-room-/p/152
BOS Home Theater

RSVP by September 26, 2015 to: cvtcmarissa@gmail.com

Price: $25.00

Date of open house: October 03, 2015

Address: 1300 5^th Avenue, Myrtle Beach, SC 29577

Thank you for reading, and I hope to be in contact soon.
P.S. Check out our new twitter account through the link in the sidebar