Now You Don't

As you may know Box Office Smash was responsible for the original Now You See Me poster campaign.  With the soon approaching 2016 movie release of Now You See Me: The Second Act we have taken to the drawing boards for creative planning.

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Main poster concept for original Now You See Me campaign

                                                             - Spoiler Alert -
For those of you who had the pleasure to indulge in the first film (Now You See Me) you would remember making the realization that Dylan had been responsible for bringing the Four Horsemen together all along.

We find out that Dylan was the magician's son. After his father's accident, he takes on a new persona to avenge his father. He targeted Tressler’s insurance company and the French bank because they both denied his family any benefits after the accident.




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Dylan being reviled for beginning the Four Horsemen

Now You See Me: The Second Act continues our story one year after the Four Horsemen had outwit the FBI and won the public's attention with their mind-bending demonstrations. They resurface only to find themselves face to face with a new enemy who enlists them to pull off their most dangerous heist yet.




We have constructed the following concept to help announce the updated and exciting cast list for The Second Act. Any further creative ideas for the complete campaign cannot be released until the film industry allows.

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Mock poster for cast release

Daniel Radcliffe
Lizzy Caplan
Morgan Freeman
Dave Franco
Isla Fisher
Jesse Eisenberg
Woody Harrelson
Mark Ruffalo
Michael Caine


What I can share is that we will be featuring a beautiful vehicle in one poster of our lineup for Now You See Me: The Second Act.  Our friends at Monocle Luxury Motors recently featured the Dodge Challenger SRT Hellcat as the number one luxury vehicle to keep our eyes on this fall.  Quoting the blog author Rob the SRT Hellcat holds, "a top speed of 199 MPH this is one wild ride. Available in 11 colors, this is a car that will make everyone in your neighborhood envious of you."

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Dodge Challenger SRT Hellcat

Although available in eleven colors, we will be featuring a black Dodge Challenger SRT Hellcat. If you are interested in this prestigious vehicle Monocle Motors will be opening sales to a limited number.  Check out their blog at monoclemotors.blogspot.com.