Every Film Has a Finale

This will be my final blog post on behalf of Box Office Smash. A lot...a lot of work has gone into the creation, theme, and parallelism of my business's social media campaigns. Although, when I look back through every post, tweet, and photo I can't help but be proud of the work I put into the company personalized, and assigned to me thirteen weeks ago.

Character Captain Jack Sparrow motions goodbye
in the film Pirates of the Caribbean
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When first introduced to Laurie Boettcher’s Social Media Marketing course I expected it to be a breeze. I use social media on a daily basis, how hard can it be? If this hadn’t been my first experience with Laurie, that would not have been the case. This class has proven to be one of my most difficult courses out of the Marketing Communications program at Chippewa Valley Technical College thus far - yet the most rewarding as well. One can learn an endless amount of information about social media once they realize it is much more than for personal use. If I ever have the opportunity to run a social media campaign for a real company, I would be thrilled.

Throughout this course I was reintroduced to social media platforms such as, Facebook, Twitter (Vine), Instagram, Pinterest, and YouTube. Except this time around it was from a business’s standpoint where I learned not just how to properly reach my fictional business’s target markets but how to construct posts and images as well. I also experienced SoundCloud, Blogger, and Jing for the first time. 

Businesses need a social media platform where consumers can find every bit of information they need. Information like how they can reach the company’s other forms of social media, and also read personalized, in depth postings. For my company this was Blogger. If I were to continue my social media use for Box Office Smash I would focus on Blogger, Facebook, and Twitter.  The one change I would make to my platform would be using Pinterest instead of Instagram. Although, Instagram held its’ benefits, I believe I could have better reached my target market through the use of Pinterest boards and posts.

The Breakfast Club
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Overall, this class was an experience I wouldn't give for anything else.

 

Sincerely yours,

Box Office Smash

 

 

We’ve all Been There

We’ve all been there. Once it breeches the barricades of our minds, the thought remains.

What movie have I seen them in before? You know the feeling well.  As you're beginning a film, a familiar actor, or actress appears on your screen. Except you can't quite remember where you know them from. It’s at the tip of your tongue, but usually without the external help from sites like IMDb, and *Flixter the actor or actress’s name is impossible to remember.

Character Ron Swanson expresses his confusion
in the classic television series, Parks and Recreation.
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As movie lovers we appreciate our fans' joy for films and the history that comes with them. But, everyone needs a little refresher from the experts. With that BOS is excited to introduce our new app, "BOS Movie Lovers".


BOS Movie Lovers app logo

The app includes basic features such as showtimes for movies released to theaters in your area, brief film summaries, and Rotten Tomatoes ratings/reviews. What sets us apart from other movie fanatic apps, is our face recognition technology.  With this ground breaking feature users are able to simply take a photo of an actor, or actress during a film when their name, or their film history escapes them. Through Box Office Smash's partnership with IMDb, the face recognition then brings up not only the actor, or actresses name, but also their filmography. No more headaches during our favorite movies.

We're thrilled for the release of this new app, and encourage you to download it. We highly recommend it to our movie lovers: either serious or simply dabbling in motion picture history, summary and actor/actress biography.

*Box Office Smash recently released a website tutorial for the helpful online site Flixter. Follow the link in their site name, or watch the tutorial here ---> http://screencast.com/t/Ox63D2gkM.

Even the Stars Do It

Box Office Smash is thrilled how well our new poster campaign in going over with movie lovers everywhere. 

The Revenant Newly Released Poster Campaign - Split View
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Inspired by true events, The Revenant follows the 1823 story of fur trapper Hugh Glass (DiCaprio) who is mauled by a bear while hunting in what will become the Dakota Territory. His companions rob him, murder his young half-Native American son, and leave him to die, but he survives and sets out on a 200-mile trek to get revenge on the men who betrayed him and find the man (Hardy) who killed his son.

Although the director Alejandro G. Inarritu has received some grief for putting his cast through a living hell, the movie has huge potential to be epic and Oscar-worthy. If you’re curious on how the 'Birdman' director Alejandro G. Inarritu responded to critics of his ambitious methods check out the original article in the July 31 issue of The Hollywood Reporter magazine.

The Revenant is set to release January 8^th, 2015. While BOS would love for you to check out our newly released poster campaign and support The Revenant, we would also like you to use DiCaprio, and Hardy’s beards to inspire your involvement in Movember activates. 

The Revenant
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No shave November is much more than men growing out their beards and mustaches, but a unique way to raise cancer awareness. The well-known tradition is actually organized through a web-based, non-profit organization devoted to growing cancer awareness and raising funds to support cancer prevention, research, and education. Check out their website, and help the cause at www.no-shave.org. You may not be able to perfect your beards as the cast of The Revenant have, but every whisker counts.

Why the 90s were Hella Fly

First and foremost an apology is in order pertaining to our late blog post.  BOS staff and I were busy at work helping with the organization of Cami Dahl’s personalized Halloween party.  As you know, Cami is the event coordinator for Empower Events; a company that values the empowerment of their customers. Check out her blog here.  It stands to say that Cami needed a break from planning. So, after winning our drawing (announced through last weeks’ blog post, and our newly introduced vine account) BOS and our personal interior designer, Jamie Hanson, took care of every aspect of Cami’s Halloween bash.  Which coincidentally, held a 90s film theme.

The costumes featured at Cami’s grand Halloween event this past Saturday has inspired me to focus on 90s films for this week’s blog post.  If you haven’t already had the chance to check out Box Office Smash’s first official commercial, you can check it out on our YouTube  channel.  The commercial focuses on our slogan, “Every scene, in one moment” through a montage of our favorite late 80s, early 90s classics.

What Made the 90s Stand Out

BOS is in no belittling the art that has been created preceding or following the 90’s, but here are the top three things we believe that made movies in the 90’s stand out.

1.  The Slag - The 90s were full of great catchphrases (“Wassup”) and the popularization of a previously unknown dialect

2.   The Fashion – The 90s promoted function over fashion. High-waisted ripped jeans, bike shorts when walking, windbreakers, bandannas, and combat boots; 90s clothes were more than style statements, they were also really comfortable.

3.  The Unforgettable Romances – Titanic, Clueless, 10 Things I Hate About You … must I go on?

10 Things I Hate About You
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The 70s was an era of groundbreaking creativity, the 80s saw the advent of the blockbuster, but the 90s saw a little of both, resulting in a perfect mix of big-budget blockbusters, and quirky, inventive cult hits.