We Thought You'd Look There

In blatant terms a movie poster is an advertisement; they take the most memorable and important pieces of a film and form them into something a consumer can easily recall. 

What I'd like to focus on today is how we as consumers read a movie poster. Not just the text, but how we interpret the images and shapes a poster consists of. Our eyes naturally follow the content through its' alignment and structure on the page.  

Poster layout example
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As a company whose main goal is to create a lasting image of specific movies for consumers solely through a handful of posters, we are very knowledgeable in this area. We have to (and do) know where you look first in a poster. We position profiles of famous actors and actresses, dramatic scenes, and shocking images where we know they will best reach our target market. 

There are tens of different ways to layout an advertisement - similarly with movie posters.  The most common type of layout used in movie posters is coincidentally tilted "poster layout" or "big picture layout". This layout shows a single, large illustration that dominates the space with minimal text and a logo or signature. It emphasizes importance to the main visual. Simple, yet grabbing.  

The "silhouette layout" is a concept less used in the movie poster industry, but can prove to be just as effective. It deals with all design elements being clustered together to create a recognizable shape, and can be seen by one solid color. This emphasizes the shape of product or in this case movie characters.—

Silhouette layout example
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I would love to share with you an example of every possible movie poster layout, but if you are interested in finding more you'll have to stop by our newly introduced Instagram account.  

Breast Cancer Ribbon
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Lastly, this month we are starting an exciting project to help raise money for breast cancer awareness. The Breast Cancer Awareness Foundation has reached out to BOS to create a poster for their ongoing fundraising campaign. We are eager to begin this project but need your help.  As Box Office Smash fans and followers we would love for you to submit either a drawing, photo, or graphic design of a breast cancer ribbon. With these images BOS will create a mosaic forming a breast cancer ribbon to feature in the poster campaign. The poster not only has potential to reach thousands of people, but for every ribbon submission we receive, BOS will donate $.50 to the Breast Cancer Awareness foundation. Box Office Smash believes in pink.  We believe tomorrow is another day, and we believe in miracles.  Every submission helps.  If you're interested send your design to cvtcmarissa@gmail.com. 

Now You Don't

As you may know Box Office Smash was responsible for the original Now You See Me poster campaign.  With the soon approaching 2016 movie release of Now You See Me: The Second Act we have taken to the drawing boards for creative planning.

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Main poster concept for original Now You See Me campaign

                                                             - Spoiler Alert -
For those of you who had the pleasure to indulge in the first film (Now You See Me) you would remember making the realization that Dylan had been responsible for bringing the Four Horsemen together all along.

We find out that Dylan was the magician's son. After his father's accident, he takes on a new persona to avenge his father. He targeted Tressler’s insurance company and the French bank because they both denied his family any benefits after the accident.




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Dylan being reviled for beginning the Four Horsemen

Now You See Me: The Second Act continues our story one year after the Four Horsemen had outwit the FBI and won the public's attention with their mind-bending demonstrations. They resurface only to find themselves face to face with a new enemy who enlists them to pull off their most dangerous heist yet.




We have constructed the following concept to help announce the updated and exciting cast list for The Second Act. Any further creative ideas for the complete campaign cannot be released until the film industry allows.

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Mock poster for cast release

Daniel Radcliffe
Lizzy Caplan
Morgan Freeman
Dave Franco
Isla Fisher
Jesse Eisenberg
Woody Harrelson
Mark Ruffalo
Michael Caine


What I can share is that we will be featuring a beautiful vehicle in one poster of our lineup for Now You See Me: The Second Act.  Our friends at Monocle Luxury Motors recently featured the Dodge Challenger SRT Hellcat as the number one luxury vehicle to keep our eyes on this fall.  Quoting the blog author Rob the SRT Hellcat holds, "a top speed of 199 MPH this is one wild ride. Available in 11 colors, this is a car that will make everyone in your neighborhood envious of you."

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Dodge Challenger SRT Hellcat

Although available in eleven colors, we will be featuring a black Dodge Challenger SRT Hellcat. If you are interested in this prestigious vehicle Monocle Motors will be opening sales to a limited number.  Check out their blog at monoclemotors.blogspot.com.

 



Behind the Scenes

Welcome back, 

This past week I had the opportunity to snap a few photos of our work area here at Box Office Smash. I'm excited to take this post and share with you our culture, and the mood we hope to invoke to each and every one of our employees. 

Every business we partner with brings a new movie with a new mood that has its' own way of being properly conveyed. You may be surprised to find out that our employees are broken up my genre of movie they are best at channeling. Although, we are continuously meeting as a complete BOS team to update each other on our current endeavors, each segment of the company flourishes their creativity in a personalized office. 

In 2012, Box Office Smash partnered with HOMEPOLISH to build each of our top employees their perfect think tank. Please, discover there website as we have - https://www.homepolish.com/ They not only create offices, but will inspire your homes. 

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This is where some our best children's film posters have been created.

Of course we cannot provide this creative opportunity to every employee, and at times a group thinks more clearly then a single person.  

https://www.homepolish.com/portfolio/fueled-east-wing
BOS main

Our main space has allowed Box Office Smash to keep a little of the old, but with a splash of new. Considering our company has been around since the 1980's and is still flourishing this is completely fitting. 

It is vital to BOS, and to our customers that we uphold our original customs and values from which Box Office Smash was founded. But, in order to create the memorable poster campaigns we are know for constant advancement and development is necessary.

https://www.homepolish.com/portfolio/fueled-east-wing
BOS main

I hope you have enjoyed a peek behind the scenes at Box Office Smash headquarters - and for those of you who have sent an RSVP for our upcoming open house we shall see you soon.

Don't forget to keep an eye out on our newly added twitter account this week.

Good evening. 

Smashing News

Hello all,

Welcome to Box Office Smash.  I am excited that word has spread so quickly about our up and coming blog.  With that I am eager to share information about a soon to come event.

I would like to personally invite you to an open house hosted at BOS headquarters.  As a company that highly values cinematic entertainment we hold a home movie theater within our offices.  Although the facility is usually utilized by BOS employees for business and pleasure, this event is just for you – our fans and supporters.

https://www.homepolish.com/portfolio/fueled-east-wing
Snacks of course, will be provided

For the evening we will be indulging in a movie – a movie not yet seen by the public eye.  The title of the movie will stay a surprise until the day of the event; because, after the viewing everyone will be offered the chance to participate in designing a poster for the film.  At the completion of everyone’s designs some of my best staff and I will sit down to choose a design concept to run with for the film's poster campaign.  Exciting right?

I understand that BOS’s fan base is all throughout the United States and World.  This is why I am letting you know as much in advance as possible about this exclusive event.  Although, there will be plenty of time to plan for our open house, spots are limited.  So, if you are interested save your spot today.

http://www.houzz.com/photos/traditional/theatre-room-/p/152
BOS Home Theater

RSVP by September 26, 2015 to: cvtcmarissa@gmail.com

Price: $25.00

Date of open house: October 03, 2015

Address: 1300 5^th Avenue, Myrtle Beach, SC 29577

Thank you for reading, and I hope to be in contact soon.
P.S. Check out our new twitter account through the link in the sidebar